GOremortgage TV ads go live

Campaign running from 1st September 2009

The campaign will run on ITV, Five, More4, E4, Dave, Living, Fiver, cartoon network, Sky 1 , Sky 2, National Geographic, Sky Sports, and the Discovery channels.

4 TV ads were created named, Shopping, Party, Carwash and Lawnmower. Each ad was produced in 30 second and 10 second variatons.

The Goremortgage service provides customers with a direct link to a mortgage officer who handles all aspects of a remortgage including searching for the most suitable product on the market, completing the paperwork and dealing with conveyancing via solicitors. All correspondence is carried out over the telephone or by email.

Party

40th Birthday party? You need a best friend to get you throughthat and sometimes they even solve the remortgage as well!

Watch here on Youtube:

http://www.youtube.com/watch?v=eK-4jxfuW-I

Shopping

Your best girl friend is always there to lift your spirits and take you shopping... best friends even find the remortgage company you need!

Watch here on Youtube:

http://www.youtube.com/watch?v=kXMkU9P2Xac

Lawnmower

Brother comes round and solvesTony's remortgage problem and fixes the lawnmower...easy!

Watch here on Youtube:

http://www.youtube.com/watch?v=wXxqY-ScD50

Carwash

Brothers can be annoying but also useful. Paul helps Tony clean up the car and the remortgage problem.

Watch here on Youtube:

http://www.youtube.com/watch?v=GONbjY-fcwU


Please visit www.greenfield.co.uk or email Stuart Greenfeld: Stuart@greenfield.co.uk

8 TV commercials in 2 days?

When the going gets tough the tough get goi.......

It has been a lean time over the last 12 months for many advertising agencies but the tide will change and suddenly there is going to be a tidal wave of businesses that need to freshen up their brands and start to really engage with their target markets. Stop advertising for too long and the damage could take a lot longer to put right than you think. New technology, new companies, new ways and innovations continue to dreamt up even during the toughest times. It had been said that there is even more innovation during the darkest days than during the boom times. Just look at the innovations between 1939- 1945? But, we maybe at war in some parts of the world, but in Europe the big consumer beast is stirring and it is time to get marketing.

Impossible to contemplate a year ago but when we were asked to produce four 30second and four 10 second direct resonse TV commercials in just 2 days with a very slim budget the only answer was YES and how high!

We kept it local, we used classical actors, we searched for a single location where we could create 4 completely different story lines around a single brand and briefed the media buyers accordingly. The weather being so unpredictable was a real worry but on the day it was perfect.

As director and writer my job was to keep focused on the script in hand, no deviation and not too many new ideas on the day.

So was it possible?

Once I get out of the edit suite... all will be revealed


Please visit www.greenfield.co.uk or email Stuart Greenfield: Stuart@greenfield.co.uk

Face book ... in my face

Teenage revolution



Not saying I'm getting old or anything but the true power of Facebook became very apparent to me last Tuesday.

My teenage son informed us that he was going to have a party ih the garden, with tents, and music around a fire. This was agreed and little more was heard about it until a few days before my son cleaned out the old stable block, yes physical work was done, and ask us to supply food and some liquid refreshments. Asked how many were coming the answer varied from 10- 50. As parents we expected maybe 20 as we live in a rural location 2 miles from a small branch line.

Returning home at 6pm on the fateful night 3 or 4 boys were assembled so everything normal. I was then asked to prepare to collect the revellers from the railway station at 8pm. My son said it would be fun to take the landrover and horse trailer as there might be too many to get into the car and as it was only 2 miles it would be fun to jump into the back of the horse trailer. I agreed. It seemed like a good idea at the time.

At 10 minutes to 8 with just a 10 or 12 young people at the party I thought my trip to the station would be singular and quick.

I arrived a few moments before the train drew up and my shotgun passenger a good friend of my son jumped out as almost every door on the small 3 coach train opened and 70 or so children poured out onto the station plateform.

Three trips later I despatched the crowd of children back to our home by which time parents had dropped off another load of young people.

The rest of the story is one of little sleep, noise, stress and I won't bore you with the details.

So we have all heard about the facebook parties before, now first hand without any cost, no invitations, no telephoning (maybe some texting) I have seen the it in action.

Facebook is mainstream, a growing force and is perhaps the most powerful tool for connecting with 14-20 year olds if not a wider audience. Will Twitter, Linkedin and Google and other web 2 ideas be able to compete... certainly there is still more excting opportunities.... but who's controlling who?


Please visit www.greenfield.co.uk or email Stuart Greenfeld: Stuart@greenfield.co.uk