8 TV commercials in 2 days?

When the going gets tough the tough get goi.......

It has been a lean time over the last 12 months for many advertising agencies but the tide will change and suddenly there is going to be a tidal wave of businesses that need to freshen up their brands and start to really engage with their target markets. Stop advertising for too long and the damage could take a lot longer to put right than you think. New technology, new companies, new ways and innovations continue to dreamt up even during the toughest times. It had been said that there is even more innovation during the darkest days than during the boom times. Just look at the innovations between 1939- 1945? But, we maybe at war in some parts of the world, but in Europe the big consumer beast is stirring and it is time to get marketing.

Impossible to contemplate a year ago but when we were asked to produce four 30second and four 10 second direct resonse TV commercials in just 2 days with a very slim budget the only answer was YES and how high!

We kept it local, we used classical actors, we searched for a single location where we could create 4 completely different story lines around a single brand and briefed the media buyers accordingly. The weather being so unpredictable was a real worry but on the day it was perfect.

As director and writer my job was to keep focused on the script in hand, no deviation and not too many new ideas on the day.

So was it possible?

Once I get out of the edit suite... all will be revealed


Please visit www.greenfield.co.uk or email Stuart Greenfield: Stuart@greenfield.co.uk