I've seen the future and it is happening on a phone near you! You know Apple Inc is truly a most remarkable business and should there be a battle in this World of instant communications then there are really only two players and the other one is Google. To get an App approved by Apple is tricky but the opportunity is huge if you succeed. Apple have just announced that new operating system with parental control will be introduced soon that will then allow them to approval a lot more apps and open up the market. It seems to me that Apple with a music download model which is just huge, even with Spotify running up behind, it suddenly seems the idea that Apple may have created the future for business computing around the apps model is really going to happen. Why wouldn't I want to use all the iPhone apps on a bigger screen in the office? Why would I? Only to make it easier for myself I suppose!
These tools are going persuade a lot of people that the old word of big programmes running on PC's and the daily Microsoft reboot are not necessary anymore if you opt for a more mobile and flexible approach to storage, management and communications. CRM systems, stock control, accounts, could all be run via a multitude of secure apps on devices that fit the working conditions. Small and light for the warehouse and on the road team, big screen for in office collaboration etc.
But you ask, where is my data, how safe is it? How secure is it. Well maybe more safer and more secure than in your own data centre? So it seems to be that the company which was there at the beginning and for some time beaten by Microsoft may have created the path for the future. It makes Google's offerings, over and above the search engine look a bit unstructured maybe? Plus wasn't this Bill Gates idea anyway, create a standard hardware platform for the world that anyone can use and ensure everyone uses the same operating system, then get everyone to write software for it? Symbian is the mobile operating system of the moment outside the iphone and the Apple apps model will surely storm into this area as well.
It all seems such a logical solution really, just need to make sure we have a broadband network that can support it all. Please visit www.greenfield.co.uk or email Stuart Greenfeld: Stuart@greenfield.co.uk
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Thank you - Stuart Greenfield please email me Stuart@greenfield.co.uk